Author: Nico O. Aspra (Bicol University)

In our generation today, technology has rapidly consumed everyone. It has rooted itself in the core foundation of modern society. With various age groups, even toddlers, access to technology is easy. As such, it has enabled agencies or companies to gather data from their users. With this accessible data, inevitably, advertisers specifically target consumers by their liking through the use of available information to gain more profit. With this in mind, this has revolutionized the advertising world from its traditional delivery to tailor-fitted advertisements. Policymakers can also utilize this strategy to tailor-fit the community’s specific needs. Local government units can benefit through data analytics by collecting and analyzing municipal- or city-wide information regarding a certain topic and thereby utilize this data to address problems or issues accordingly. Before the data even reaches the regional or national level, it can already be organized at the local level. Consequently, data will be more systematic and available at all levels of government, and if the data permits, challenges, and problems can be more easily addressed.

This article is the author’s reflection on the insight gained from the recently concluded OCDex 2022 Public Data Analytics Fellowship Trainings.

For more information about the article, please reach out to the author: nico.aspra@bicol-u.edu.ph or Layertech labs support at learning@layertechlab.com