Maragondon and Ternate Tourism: Managing Riders and Businesses

Author: Mark Emmanuel Malimban (National University)

Maragondon and Ternate are municipalities located in the southern part of Cavite. These rural areas are rich in history and culture: Ancestral houses, Churches, and Historical sites can be found here. Mountains and many types of bodies of water are also enjoyed by the locals and tourists.

Bikers and motorists were commonly seen roaming around the vicinity. These groups come in small to big groups mostly coming from other areas and cities. Popular destinations of these riders are the Kaybiang Tunnel and the stretch road of Maragondon-Ternate-Nasugbu with the scenic beaches; with these, a lot of businesses have sprouted in the area which helps the local and LGU.

The increase in riders in the area doesn’t only come with advantages, some unfavorable circumstances were also identified. LGU placed some necessary steps to reduce some of these inconveniences and concerns.

Data analytics can help in developing the policy for government efficiency and resiliency. Bikers’ regulations for compliance with national directives; peace and order structure for tourists especially riders; and management of businesses in terms of investment and promotion. Analysis can also be used as a reference in devising the Disaster Risk Reduction Plan and Local Risk Assessment.

Opportunities should not be wasted, they should be managed well to increase their potential. LGU Policies and regulations should be data-driven to ensure that all perspectives and opinions were considered. Managing and establishing appropriate directives for these bikers and motorists will ensure not just safety but also the progress of the community.

This article is the author’s reflection on the insight gained from the recently concluded OCDex 2022 Public Data Analytics Fellowship Trainings.

For more information about the article, please reach out to the author: memalimban@gmail.com or Layertech labs support at learning@layertechlab.com

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments